Sales : adapted commercial offer, The customer satisfaction at the center of the company’s various functions, wide range of products with guaranteed availability, support and commitment to customers in carrying out their projects, flexibility in level of schedules and production capacities.

Logistics : large storage capacity (40,000 m²) – ability to adapt to customer logistics constraints – optimized loading capacity – real-time tracking and monitoring of the fleet – mastery of export  shipping processes – proximity to the various transport routes transportation (sea and land).

Sourcing : first choice partnership with the reference player in the production of steel sheet coils in Morocco – Wide variety in terms of international sourcing with partnerships of more than 25 years with reference players in Europe .

Research and development component : an innovation team mobilized for the development of special profiles and dedicated to sectors of activity.

Quality : permanent involvement of MAROC FER teams for compliance with ISO 9001 requirements and CE marking for tubes intended for European customers.

Organization and human capital component: expert, motivated teams with permanent support in terms of continuous training and a fully digitized operating system at the level of the various processes.

Investment component : continuous investment policy in capacity development, renewal of the machine park and product diversification.